This chapter examines the political strategies adopted by industrial entrepreneurs in their campaign for reducing the so-called ‘Brazil cost’ (custo Brasil) — which refers to factors and conditions that are perceived as hindering competitiveness — and the outcomes achieved through this campaign. It covers a period of 12 years that embraces President Cardoso’s two terms in office (1995–2002) and President Lula’s first term (2003–6).

Author: Wagner Pralon Mancuso
Source: https://link.springer.com/chapter/10.1057/9780230277243_10