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Lobbying and Communication: Integrating the narrative as a way of transformation

Authors:

Paulo Nassar and Carlos Parente

Abstract:

In the book “Lobbying and Communication: Integrating Narrative as a Path to Transformation,” authors Paulo Nassar and Carlos Parente reflect on the importance of convergence between the areas of Institutional and Governmental Relations (RIG), Public Relations (PR), and Communication, focusing on narratives, management, business, and society. This publication inaugurates the Instant Book Aberje imprint, which offers concise and insightful readings on current and urgent communication topics.