Clipping
29 de October de 2024
Author: Dulce Maria Baptista Abstract: Qualitative research aimed at investigating information needs, as well as ways and mechanisms for obtaining it by Brazilian representative entities in their capacity as opinion makers. Such needs are related to the objectives of each entity and involve political and managerial aspects. The study mainly […]
18 de October de 2024
Author: Carlos Eduardo Bellini Borenstein Abstract: This dissertation will analyze two electoral campaign case studies: the “No” plebiscite that took place in Chile in 1988, when General Augusto Pinochet’s regime was defeated, and Lula’s victorious campaign in Brazil in 2002. The goal is to demonstrate how changes in political strategy, […]