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April 23, 2011

THE SEARCH FOR INFORMATION BY REPRESENTATIVE ENTITIES AS OPINION LEADERS: A MANAGERIAL PROBLEM

Qualitative research with the purpose of investigating information needs as well as the forms and mechanisms for its procurement by representative institutions in their role of opinion makers. Such needs are related to each entity’s objectives and involve political and managerial aspects. The study deals mainly with the managerial aspects, […]
April 7, 2011

UNLIKELY JOURNEY: THE STORY OF RENOVABR, THE SCHOOL THAT WANTS TO CHANGE POLITICS IN BRAZIL

How to make Brazil a less unequal, richer, and more self-confident country? According to the author, entrepreneur Eduardo Mufarej, the answer lies in politics. Mufarej, who was the CEO of the asset management firm Tarpon and the president of Somos Educação, argues that we will only find our path as […]